Category: Redesign

Black & Decker Rebranding Case Study

April 10, 2016

Ahhhh….rebranding. I’ve said it once, i’ll say it a thousand times; NOTHING gets my little designer’s heart buzzing like a good lookin’ rebrand. Case study for today? The Black & Decker Rebranding adventure of 2014. For those of you in the design know this is not a new development. Black & Decker unveiled their new look…

Poo Pourri Rebranding Case Study

January 28, 2016

I don’t know about you, but I get excited when I see redesigned packaging. REALLY excited…. like being in high school and hearing the last bell of the day on the final day of the school year excitement. What gets me even more hot and bothered is when products that I personally appreciate get a facelift…