“An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge” – Pantone The ocean – I enjoy looking at it, I don’t enjoy being in it. Why? Oh you know, it’s the little things – drowning, human filth, mysterious creatures of the deep – that keep me…
“ultra violet suggests the mysteries of the cosmos…the intrigue of what lies ahead” – Pantone Dig if you will, Ultra Violet – the 2018 Pantone Color of the Year Late to the party? Of course I am, but allow me to amend that statement because – fashionably– late to the party is a bit more…
“A refreshing and revitalizing shade, Greenery is symbolic of new BEGINNINGS” – Pantone So fresh, so green…you either love it, or hate it, right? Wrong! Is it possible to loathe a color that is part of our daily lives? What sort of person finds the color of spring leaves detestable? Bad people, thats who! Alright,…
Ahhhh….rebranding. I’ve said it once, i’ll say it a thousand times; NOTHING gets my little designer’s heart buzzing like a good lookin’ rebrand. Case study for today? The Black & Decker Rebranding adventure of 2014. For those of you in the design know this is not a new development. Black & Decker unveiled their new look…
I don’t know about you, but I get excited when I see redesigned packaging. REALLY excited…. like being in high school and hearing the last bell of the day on the final day of the school year excitement. What gets me even more hot and bothered is when products that I personally appreciate get a facelift…
Ah yes, that highly anticipated announcement creative types the world over have waited anxiously for; the Pantone Color of the Year 2016. Pantone you have done it again, you have managed to disappoint me for the 5th consecutive year. HUZZAH!!!!!!!!!! Well, let me retract that statement and partially re-write: You’ve almost managed to completely disappoint me…
How many logos are you exposed to every day? Take a moment to think about it. Can’t put a number on it? Let me put it into perspective. Your breakfast cereal, bagel, coffee, tea, your toothpaste, your soap, your cell phone, newspaper (if you read one), commercials (if you squeeze in some morning news), no matter…
“She’s fresh, fresh, exciting!” Well, thank you for the endorsement Kool & The Gang, I’m blushing. After serving as an in house designer for 2 years, the opportunity to offer my creative services as a remote designer for a small (but busy!) agency presented itself. Naturally, I jumped at the chance. During my tenure in-office…