How many logos are you exposed to every day? Take a moment to think about it. Can’t put a number on it? Let me put it into perspective. Your breakfast cereal, bagel, coffee, tea, your toothpaste, your soap, your cell phone, newspaper (if you read one), commercials (if you squeeze in some morning news), no matter how you slice your morning, you are bombarded by logos each and every day. Amazing, isn’t it? This is why a great logo is so important, and why a refreshing logo makeover can give your business a new lease on life.
One of my greatest joys as a designer is having the opportunity to work with a variety of artisans and small businesses, and when I have the opportunity to elevate a brand by giving their aesthetics a boost, I dive in with gusto! Enter Adore Me Cupcakery; small confection outfit in desperate need of a logo makeover. Let’s get one fact out of the way; I love cupcakes. I mean, I looooooooove cupcakes. If cupcakes weren’t decadent treats I would eat them everyday. That being said, I know a good cupcake when I taste one, and i’ll keep coming back for more, even if the logo leaves a bit to be desired. But, a delicious confection should have a logo to match.
Independent and DiY in every sense of the word, the 2 gals of Adore Me Cupcakery pour their hearts into their confections and I adore them. They did their job, right? Reeling me in with promises of fine cupcakes, compelling me to adore them. What is the problem then? Their logo. They didn’t feel that their logo was an adequate representation of their product, and they needed my help to do what I do best; make things pretty. “We want something modern, chic and elegant that reflects our new name Adore Cupcakes”. Modern and chic? Ladies, you’re speaking my language.
Their original logo was as far removed from luxury as any I had ever seen. Though it is bright and friendly, it was severely lacking the air of sophisticated elegance the sassy bakers were after. Scrap it? You bet.
One element that is very important to the gals of Adore Me Cupcakery is the heart , so with that in mind I spent some time in the lab working my creative magic and the following logo redesign was the result:
Sleek, chic and elegant? Absolutely. Gone are the daises with the strange gradient. Bye bye harsh and unsightly black font. Hello, haute. The color palette has been changed dramatically, the reduction in colors gives the logo a unified look that is neutral AND chic! To avoid any chance of the neutral color palette giving the logo a stiff upper lip, I chose to incorporate a whimsical, freehand illustration of what else? A fluffy cupcake. The heart was reduced in size and incorporated in a tasteful, subtle way…..a sweet little surprise representative of the sweet little treats the logo represents.
This was such an enjoyable project, and I am thrilled to have had the opportunity to help 2 talented DiY bakers elevate their brand and teach them to love their logo.