“She’s fresh, fresh, exciting!”
Well, thank you for the endorsement Kool & The Gang, I’m blushing.
After serving as an in house designer for 2 years, the opportunity to offer my creative services as a remote designer for a small (but busy!) agency presented itself. Naturally, I jumped at the chance. During my tenure in-office I never felt the need to brand myself as an individual, after all I was consumed with the incredibly rewarding, incredibly exhausting task of helping others brand themselves. Having the ability to work on my own time would give me the opportunity to work on my personal brand development and my own clients. Huzzah!!!
Yes, I do miss office life. Being surrounded by the constant buzz of creative people is so inspiring, but unless the right opportunity presents itself I will indulge in freelance livin’! Becoming a fully fledged freelancer has afforded me the opportunity to stake my claim amongst the saturated, highly competitive world of designers. As any freelancer will tell you, it takes an almost superhuman dedication to embark on the gun-for-hire journey, and is it worth it? Absolutely!
Summer of 2015 led me to spend a few nights taking a few long, hard looks at my then current portfolio, which was essentially merely a resumé for prospective agencies. It lacked my brand, and was in need of personalization and “tszuj-ing up”. Ok, so now that I knew I wanted to present myself as an independent designer, what did I want to say about -ME-?
With a background in studio arts and a deep-seated interest in the aesthetics of science (don’t quiz me on nomenclature, I merely enjoy the way the periodic table looks, ok?) how could I meld my passions into one cohesive look? Enter the AH-HA! moment, the “oh my god its 2am why am I still drinking coffee and watching Cosmos!?” Eureka moment. In a late night insomniac stupor, the lightbulb turned on. Enter: KMDesign Lab. Much like a scientist toiling long into the night in a laboratory, I draw a very similar parallel in my creative life. Ideas are constantly sloshing about in my brain, much like chemicals in a test tube. Instead of experimenting with chemicals, I experiment with ideas.
The logo in its initial and current form is deceptive in its simplicity. The logo speaks volumes in terms of who I am as a designer. Though I fully expect to refresh it in time because let’s face it, i’m an artist and therefore never satisfied. For the moment at least, it is an accurate representation of my personal design aesthetic. The sleek lines and sans serif typefaces represent my love for clean, modern design. The bright pop of magenta represents my love for color and for employing subtle, yet eye-catching elements. The bottle is an amalgamation of several things; one, it is a hybrid between a flask and a boiler yet it can also be interpreted as a potion bottle. It represents much, yet maintains an air of sleekness. Do not overstate what can be expressed with subtlety. Long live the K.I.S.S philosophy of design!
I look forward to the fabulous places this design journey will take me. Welcome to my creative lab.